com.coppica/persuasion-taxonomy
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Publisher-provided title
Persuasion Taxonomy
Publisher-provided description
Plan and check marketing copy against the nine questions every reader asks. Free, no API key.
Summary by lookupd
Gives agents tools to plan, critique and A/B test marketing copy against a catalog of documented persuasion techniques.
Install
Claude Code, remote (streamable-http)
claude mcp add --transport http persuasion-taxonomy https://taxonomy.coppica.com/mcp
Claude Code, npm package (stdio)
claude mcp add persuasion-taxonomy -- npx -y @coppica/persuasion-mcp
Codex, remote (streamable-http)
codex mcp add persuasion-taxonomy --url https://taxonomy.coppica.com/mcp
Codex, npm package (stdio)
codex mcp add persuasion-taxonomy -- npx -y @coppica/persuasion-mcp
Cursor, remote (streamable-http) → .cursor/mcp.json
{
"mcpServers": {
"persuasion-taxonomy": {
"url": "https://taxonomy.coppica.com/mcp"
}
}
}Cursor, npm package (stdio) → .cursor/mcp.json
{
"mcpServers": {
"persuasion-taxonomy": {
"command": "npx",
"args": [
"-y",
"@coppica/persuasion-mcp"
]
}
}
}Other clients: docs. Or tell your agent: Set up lookupd for me: read https://lookupd.com/agent.md and follow it.
Tools (9 tools)
Publisher-provided text
plan_marketing_copyPlan any piece of marketing copy, whether it's an ad, a landing page, a sales page or sales letter, an email, a subject line, a social post, a headline or a viddiagnose_marketing_copyReview, critique or roast any piece of marketing copy, whether it's an ad, a landing page, an email, a sales page, a social post or a script, and find out why iexplain_why_not_convertingWork out why an ad, a landing page, an email or a whole funnel isn't converting, starting from what you can see. Maybe people don't click (a low CTR), or they cfind_persuasion_techniquesSearch the Persuasion Taxonomy, 767 named persuasion techniques documented from real advertising and organized by the nine reader questions they answer. It takeget_persuasion_techniqueLook up one persuasion technique by its ID (like PT-PRV-10000), its slug or its name. You get the full definition, why it works, when it lands and when it backfcheck_headlinesCheck headlines, email subject lines, ad openings, video hooks, social post openings and first lines, and compare options against each other. For each line it tcheck_marketing_claimsCheck whether marketing claims and calls to action are specific enough to believe. It catches the vague superlative, like "the best" or "#1", that readers discoplan_ab_testPlan an A/B test for marketing copy. It takes the current conversion rate, the smallest lift worth detecting and the daily traffic, and returns how many visitorread_ab_test_resultRead the result of an A/B test. You get each version's conversion rate and lift, whether the difference is statistically significant, the confidence interval, a
Details
- Version: 1.0.7
- Transports: streamable-http, stdio
- Uptime (7 days): 100%
- Median latency: 327 ms
- First indexed:
- Last seen in registry:
- Repository: https://github.com/Otha-Labs/persuasion-mcp
- Website: https://taxonomy.coppica.com
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