in.upgrowth/growth-toolkit

up checked 2026-11-12T13:37:42.569Z

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Publisher-provided title

upGrowth Growth Toolkit

Publisher-provided description

29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.

Summary by lookupd

Runs 29 read-only growth calculators for ad ROAS, CAC, LTV, SEO, and AI crawler access checks, plus generates robots.txt and schema markup.

Install

Claude Code, remote (streamable-http)

claude mcp add --transport http growth-toolkit https://upgrowth.in/connected-app/mcp

Codex, remote (streamable-http)

codex mcp add growth-toolkit --url https://upgrowth.in/connected-app/mcp

Cursor, remote (streamable-http) → .cursor/mcp.json

{
  "mcpServers": {
    "growth-toolkit": {
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

Other clients: docs. Or tell your agent: Set up lookupd for me: read https://lookupd.com/agent.md and follow it.

Tools (29 tools)

Publisher-provided text

• unit_economics Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per
• growth_rate Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).
• roas_check Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product c
• ad_budget_planner Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.
• find_growth_moves Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keywo
• max_affordable_cac Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio,
• period_change Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, includin
• seo_roi Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even tra
• ai_crawler_access_check Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot
• mdr_charges Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. U
• robots_txt_generator Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-Sea
• schema_generator Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google
• content_seo_check Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found
• meta_tags_builder Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.
• youtube_earnings Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch
• instagram_earnings Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement
• engagement_rate Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impression
• website_ad_revenue Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
• ytd_growth Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.
• ppc_forecast Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC a
• customer_lifetime_value Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, w
• ecommerce_metrics Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.
• growth_projection Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target
• acos_check Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
• share_of_voice Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions
• break_even Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.
• campaign_roi Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.
• attrition_rate Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.
• book_strategy_call Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.

Details

• Version: 1.4.2
• Transports: streamable-http
• Uptime (7 days): 100%
• Median latency: 232 ms
• First indexed: 2026-11-01T09:02:44.112Z
• Last seen in registry: 2026-11-01T09:02:44.131Z
• Repository: https://github.com/upGrowth-in/upgrowth-growth-toolkit
• Website: https://upgrowth.in/growth-toolkit-mcp/

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